COVID-19 has created a huge impact on businesses, especially local businesses. Consumer behaviour pattern has significantly changed over the last 6 months and hence prompting businesses to go online. A recent report from Statista, states that between January and March 2020, retail platforms around the world have undergone 6% global traffic increase. This indicates the need for businesses to go online and upgrade their websites to eCommerce. Having a website with relevant web content, offers, pricing and promotions to suit customer types and preferences has become more important than before.
With the changing behaviour of the consumers, businesses should make sure to have websites that provide security and control-ability to make necessary settings and changes as per consumer convenience. Although there has been a shift in consumption habits, people are still buying online. This itself is enough to take your business online and open opportunities for your business.
If you are a business with no online presence, its high time to bring it online. It enhances accessibility, credibility, builds a stronger brand image, reaches more people and is a way of cost-efficient marketing.
Elements every small business website should include,
- A domain name. Preferably, the name of the business.
- Secure hosting platform
- Easy navigation website
- A clear description of the business
- Easy to find contact information
- Call to action – Prompts your customers to take action
- Ecommerce- If you are a business with products to sell.
If you are a retail business with an online presence, it is highly beneficial to include eCommerce to your website. It increases visibility, influences purchase and sets another channel for sales and profit. It strengthens the brand and increases brand loyalty. It provides great insights to understand customers buying behaviour.
Elements every eCommerce retail business website should include,
- User-friendly website
- Mobile, tablet and desktop-friendly website
- Ecommerce page with a detailed description of products with high-quality pictures, price and features
- User reviews
- Suggestion of similar products
- “Add to cart” button
- Terms and conditions
- Payment methods
- Search tool
- Social media share option
- FAQ page
Building a website has become easier than before. You don’t need technical knowledge or spend hours building a website. 4 main steps and your website is ready in minutes:
- Purchase a domain name
- Purchase a secure hosting platform
- Choose an easy to use website builder and build the website.
- Add content to add to your website
As a mark of supporting local businesses during this time, we at VMotion IT Solutions is happy to assistance in setting up your website and provide the user-manual to help you create a website. For more information on domain purchase, hosting services, visit our website or write to us on info@vmotionhost.com